Snowflakes, snow sleighs and sled dogs are set to transform the main street of Wilston in Brisbane’s inner north.

The Wilston Winter Magic Fair will turn the urban village into a snow-covered winter paradise on June 3.

Fair Snow Queen Rachael Bradhurst will crown the snow prince and princess chosen from local primary school children.

Queen Rachael said it would truly be a magical experience.

“We’re looking for a snow prince and princess, who will be carried on a snow sleigh led by sled dogs along a royal white carpet of snow to their thrones,” Queen Rachael said. 

“The boy and girl with the best winter costumes will be chosen as prince and princess.  We invite children and their parents to really embrace the winter magic spirit and let their imaginations run wild when designing the costumes.”

The fair will begin with the raising of a giant crystal snowball at 11am and conclude with a with a street dance party and twilight dog sled race, complete with light-display harnesses.

In the week prior to the fair 30 children will be awarded the chance to build a snowman. There will even be a snow tent so Brisbanites can hear the unfamiliar crunch of snow under their feet. 

There will also be a raffle drawn at 5pm, with one lucky ticket holder winning a $12,000 ski-trip to Whistler Village in Canada, courtesy of Wilston’s Extraordinary Escapes.

Queensland's premier sled dog club, the Northern Exposure Gig Racing Club, has members who can'twait to supply the winter dogs and sleds for the procession. 

Queen Rachael said the Wilston Winter Magic Fair will be a shot in the arm for the local retail sector.

“There’s nothing like a sprinkle of snow to add sparkle to a retail sector that’s been struggling through dark times.”

ENDS